Public Service Announcement Poster

This poster was created to serve as an anti-smoking public service announcement. The poster uses creative imagery and a bold headline to attract the attention of the viewer. An image of a skull was incorporated into the ember of the cigarette to represent the danger they pose. The poster also cites a website where they can learn more about the effects of smoking. The orange color that was used as an accent was taken from the ember of the cigarette. Franklin Gothic Demi Condensed was used for the headlines due to its bold look, and Franklin Gothic Book was used for the body copy due to its readability.